Last Updated on February 10, 2025 by Karen
Discover the differences between Kenko and Kewpie Japanese mayo, two of the most popular mayo brands in Japanese cuisine. Learn about their flavor profiles, ingredients, and the best ways to use them in your dishes like sushi rolls, potato salad, and French fries.
Japanese mayonnaise has become a cult favorite for many, especially in the culinary world, thanks to its creamy texture and unique, umami-rich flavor. Two of the most popular brands of Japanese mayonnaise are Kenko mayonnaise and Kewpie mayonnaise. Both are staples in Japanese cooking and widely available worldwide. Whether you’re drizzling it over sushi rolls or dipping your French fries, these two mayos have earned their place in kitchens, from local markets to gourmet restaurants. But what exactly makes them different, and which one should you choose for your next meal?
What is Japanese Mayo?
Before diving into the comparison of Kenko vs Kewpie, it’s important to understand what makes Japanese mayo stand out. Unlike regular mayonnaise made from whole eggs or egg whites, Japanese mayonnaise typically uses only the egg yolks, giving it a richer and creamier texture. Japanese mayo is also made with rice vinegar instead of distilled vinegar, giving it a slightly sweeter and less tangy taste than its Western counterpart. The umami flavor from monosodium glutamate (MSG) and the inclusion of other ingredients like vegetable oil and soybean oil round out its flavor profile.
While both Kenko mayonnaise and Kewpie mayonnaise boast rich flavors, there are some key differences that set them apart.
What is Kenko Mayonnaise?
Kenko is one of the most popular Japanese mayo brands, and it is known for its slightly lighter texture compared to Kewpie. Its flavor profile is smooth, mild, and creamy. It’s made with a combination of whole eggs, rice vinegar, and vegetable oil, making it a slightly less rich but still flavorful alternative. Kenko mayonnaise is often preferred by those who like a subtler mayo taste that doesn’t overpower their dishes. Its milder flavor makes it perfect for use in salad dressings and as a condiment for dishes like potato salad, where you want the other ingredients to shine through.
Kenko’s product packaging typically comes in a simple plastic bottle, making it easy to store and dispense. The texture of Kenko mayonnaise is smooth and not as thick as other brands of Japanese mayonnaise, which gives it versatility for mixing into sauces or dipping sauces. Additionally, some customer reviews mention that Kenko mayo has a lighter consistency that pairs well with sushi rolls and even as a topping for French fries.
What is Kewpie Mayonnaise?
What is Kewpie Mayonnaise?When it comes to Japanese mayonnaise, Kewpie is perhaps the most well-known and cult favorite Japanese mayo brand. It’s widely regarded for its richer, more intense flavor compared to traditional mayonnaise due to the use of only egg yolks and the inclusion of dashi powder in its recipe. Kewpie’s signature flavor is a balance of sweet and savory, with a slight tang from rice vinegar and a more complex umami flavor. The use of soybean oil and canola oil contributes to Kewpie’s distinct smooth and creamy texture, which is often considered thicker and more velvety compared to other mayos.
Kewpie mayonnaise is typically packaged in an iconic soft plastic bottle, which makes dispensing easy and fun. Some Kewpie bottles have a star tip, allows you to control the amount of mayo you use, whether you’re topping a sushi roll or using it as a dipping sauce for tempura shrimp. Kewpie’s creamy texture is perfect for making rich dressings, sauces, or simply drizzling over your favorite dishes.
One of the unique ingredients that sets Kewpie apart is the inclusion of sake lees, which adds an extra layer of flavor complexity. The sweet taste and creamy texture make it a favorite among Japanese people and chefs alike. Famous chefs like David Chang have even praised Kewpie for its versatility in various dishes, and it has become a key ingredient in many Japanese restaurants worldwide.
The biggest difference between Kewpie and Kenko is the richness and depth of flavor. While Kenko is lighter and milder, Kewpie is more robust and has a pronounced sweet and savory taste, making it ideal for those who enjoy a full-bodied mayo with a sweet flavor and a stronger umami punch.
Kenko vs Kewpie Japanese Mayo: Which One Is Better?
Choosing between Kenko and Kewpie depends largely on your personal preference and how you intend to use the mayo. If you’re looking for a lighter, more subtle mayo that won’t overpower your dishes, Kenko may be the better choice. It’s also an excellent option for those who prefer a milder mayonnaise flavor when preparing salad dressings or adding it to dishes like potato salad or sushi rolls.
On the other hand, if you love a rich, creamy texture with a stronger umami flavor, Kewpie is the way to go. Its creamy texture and distinctive taste make it perfect for those who want to add a little more depth to their dishes, whether it’s in Japanese cooking like hibachi steak or a classic sriracha mayo recipe. Kewpie also works wonderfully as a topping for French fries or as a dipping sauce for tempura shrimp.
Homemade Version vs Store-Bought Japanese Mayo
If you’re feeling adventurous, you can also try making your own mayonnaise at home. A homemade mayo made with fresh egg yolks will give you complete control over the flavor and texture. You can experiment with the ingredients, such as adding apple cider vinegar instead of rice vinegar, or even throwing in a pinch of spice extract for some heat. Making your own version allows you to adjust the flavors to suit your taste preferences and dietary restrictions, such as using vegetable oil or a good substitute like olive oil.
However, if you’re looking for convenience and consistency, buying a bottle of Kewpie mayonnaise or Kenko mayonnaise from the local market or a Japan Centre online store is a great option. These brands of Japanese mayonnaise have earned their reputation for a reason and offer a level of quality that’s hard to replicate at home. Plus, the product packaging makes them easy to store and use for any meal, from sushi rolls to your next hibachi night.
Both Kenko and Kewpie mayonnaise are excellent choices, but the decision comes down to what you’re looking for in your mayo. If you prefer a lighter, milder flavor, Kenko is your best bet. But if you love a richer, creamier texture with a more pronounced umami flavor, Kewpie is the way to go. Either way, both offer the perfect addition to your next meal, whether you’re enjoying sushi, making a spicy mayo recipe, or just adding a little extra creaminess to your favorite dishes.
